RTE The Journey

Produced internally for Irish state broadcaster RTE. One part of an on-air re-brand with the proposition: 'RTE at the heart of Ireland and Irish life'. The client faced reputation issues amongst it's key stakeholders, particularly with a hostile press and facing a licence fee renewal.

Original duration	2' + cutdowns
Genre	External comms/promotion
Subject	Reputation
Distribution	on-air TV campaign, off-air public meeting opener