UPC Imagine
UPC in Amsterdam were looking to launch their state of the art Digital Media Centre and re-build their reputation, in the light of bad press in the Netherlands. The film was designed as a visual interpretation of their triple-play strategy (tv-the internet-telephony). All of the featured people were employee's of the company: each was given a line of script to deliver. I hired the trapeze artists after searching the country - high and low . They lived on nuts and cigarettes. The highlight of the shoot in the circus was the owner riding the rhino in the ring...terrifying.
| Original duration | 2' + cutdowns |
| Genre | External communications |
| Subject | Reputation: RTE at the heart of Ireland |
| Distribution | on-air TV campaign, off-air public meeting opener |